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Delivering seamless customer experiences at the intersection of technology and experience
The Partnerships & Total Experience team at the Alectra GRE&T Centre works closely with internal teams to drive adoption and improve the experience of Alectra’s customers and employees. Through collaboration with business units, we leverage data-driven insights, advanced technologies, and strategic partnerships to design and implement solutions that enhance user experience, increase customer satisfaction, and accelerate innovation across the organization.
Create seamless, intuitive, and customer-centred experiences
Strengthen innovation through collaboration with technology, research, and industry partners
Transform customer engagement by connecting insights, design, and digital capabilities
Customer expectations have evolved significantly. People now judge utilities not only on the reliability of energy delivery but also on the quality of every interaction, from digital interfaces and billing to service requests and program enrolment. The Partnerships & Total Experience team advises on how these interactions can be made seamless, intuitive, and centred on customer needs.
Partnerships are central to how we drive innovation at the GRE&T Centre. The Partnerships & Total Experience team collaborates with technology providers, academic institutions, peer utilities, and regulatory bodies to address shared challenges and unlock new opportunities. By working across the energy ecosystem, we share expertise, optimize investments, and deliver solutions that create measurable benefits for customers and communities.
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Spotlight
Expanding Innovation Through New Partnerships
Innovation in the utility sector is no longer achieved in isolation—it thrives through collaboration. The Partnerships and TX team is advancing this vision through new co-creation models that bring together utilities, technology leaders, and academic institutions. This approach reflects our belief that the future will only be built through deep, cross-sector collaboration, moving beyond traditional utility conversations to engage tech partners and establish Alectra’s place in a broader innovation ecosystem.
Through this work, Alectra has forged partnerships in domains not previously explored, expanded its network across industry and academia, and created pathways that support student-driven innovation to help strengthen the future of the energy sector.
Learn more about our Innovation Projects.